How to Market Your Startup Online (Like a Pro) The general scopes out an attack plan.The soldier attacks. Your attack plan is the strategy.The attack itself is the tactic. Your strategy is to use advantages to capture market share from a competitor. We covered that...

An Actual Method on How to Develop a Marketing Strategy for a Startup Think about Snuggies.  It's a blanket with arm sleeves... You can argue that the product is genius or lame, but the fact remains.  It's a successful product, and it has excellent marketing. Unlike...